Founded by Lim Su Hui in 2024, byu offers timeless and romantic styles crafted through low to zero-waste pattern-making practices for the everyday wardrobe. We select thoughtful materials with a touch of quality and beauty, from regenerated, natural fibres to deadstock revived from luxury production. The looks reflect familiar colour palettes and motifs inspired by Singapore's landscape, captured through personal journals. These influences are portrayed with a poetic language, echoing the ease of wear for each piece to be reimagined and restyled.
Born and raised in Singapore, Lim studied Fashion Design at LASALLE College of the Arts, where she began her dedication towards zero-waste pattern-making. After graduating, Lim was honoured with the Harper’s BAZAAR NewGen Award 2023 for her collection, ‘Homeland’. Her innovative approach has garnered recognition for infusing Singapore’s iconic spaces into her design narrative while minimising waste creatively, leading to the launch of her label, byu.