Founded in 2024 by Su Hui Lim, byu is an independent fashion label based in Singapore. Redefining elegance through ordinary silhouettes, the collection uses low-waste pattern cutting as part of a progressive exploration of utilitarian culture. Each collection repurposes pre-existing materials and natural fibres, down to using cotton-only sewing thread. byu is a narrative of oddly familiar silhouettes and palettes borrowed from local to cross cultural influences. 

Born and raised in Singapore, Lim studied Fashion Design at LASALLE College of the Arts, where she began her dedication towards zero-waste pattern-making. After graduating, Lim was honoured with the Harper’s BAZAAR NewGen Award 2023 for her collection, ‘Homeland’. Her innovative approach has garnered recognition for infusing Singapore’s iconic spaces into her design narrative while minimising waste creatively, leading to the launch of her label, byu.

Harper’s BAZAAR Singapore 2024 Article
You Can Now Shop Harper’s BAZAAR NewGen Award 2023 Winner Lim Su Hui’s Debut Collection
Nuyou Singapore FACES TO WATCH 2024 Article
How Local Designer Su Hui Blends Creativity And Sustainability In Her Fashion Brand Byu